Adding an incorrect name is also highly unprofessional. Adding an impersonal greeting like dear client will make your reader think that this is a spam letter. This box contains the most important message that you want to make sure readers take away from the letter. The insurance solicitation letter should be addressed to the right person. Also, don’t forget to include a “Johnson box” at the top of every direct mail letter. It must include at least one concrete reader benefit in order to get readers’ attention and draw them into the rest of the letter. A Benefit-Oriented Headline - Your headline is perhaps the most important component of a direct mail letter. Here are five components of a successful direct mail letter:ġ. Given the ongoing importance of direct mail as a marketing tool for automotive dealerships, it’s a good idea to brush up on some of the basics of writing a good direct mail letter. In fact, 63 percent of the millennials in the survey who responded to direct mail actually bought something. The statistics were consistent across all age demographics, including tech-savvy millennials who supposedly shun non-digital communications. More than 70 percent of all survey participants said they had responded to a direct mail piece within the past three months - and 20 percent said they’d responded to direct mail within the past week. Send the best direct mail letters of all time (ATTN: brokers!)Ĭheck out this full-color, tri-fold letter which features a big, bright image of a house anybody would love to own! 7.A study conducted by InfoTrends and Prinova determined that direct mail is still an effective marketing channel. Add a faux check to the bottom of your direct mail sales letterĪTTN: realtor, brokers, and credit professionals:Īdding a check to your direct mail sales letter entices prospects to call you for their cash offer! Here’s a fundraising letter (for nonprofits) you can see: 5. Your contact information, easy to see and bold.For example, imagine a person coming home from.
#Direct mail letter example professional#
A professional headshot showing your friendly face good writer of direct mail letters, or indeed of many kinds of letters.Benefits, benefits, benefits of doing business with YOU.Your direct mail sales letters should include the following characteristics to maximize response (and ROI): Maximize response (and ROI) with the best direct mail letters of all time Nothing is more powerful than a tangible marketing mailer showcasing. Place your professional headshot on this direct mail sales letterĬheck out how this template also features 3 images of the properties! 4. Send postcards, brochures, flyers, and envelopes and letters to prospects near you. Send insurance marketing letters to attract 81% of your prospectsĨ1% of Americans (according to the USPS) still check their mail everyday… which of course includes YOUR prospects! Here’s a letter sample you can customize for your business: 2. The best direct mail letters of all time come down to ONE key factor: Reach 70% of prospects with direct mail sales lettersĪccording to the Direct Marketing Association, 70% of consumers prefer to be marketed to by mail (vs. Want to reach more qualified prospects using proven-to-work direct mail sales letters?Ĭheck out 7 of the best direct mail letters of all time which you can easily customize for your business! 1.
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